THE CHALLENGE
Vinyl Revival wanted their online store to capture the magic of browsing through dusty record crates - that serendipitous discovery feeling.
- 1Create immersive browsing experience
- 2Increase average order value
- 3Build community around vinyl culture
THE APPROACH
01
EXPLORE
Dove deep into vinyl culture, record store experiences, and collector psychology.
02
PROTOTYPE
Built interactive prototypes testing novel navigation and discovery patterns.
03
SHIP
Launched a buttery-smooth Shopify experience with custom 3D elements.
THE RESULTS
+85%
Conversion Rate
+$45
Avg. Order Value
12min
Avg. Session Time
“Our customers spend more time exploring than any other record site. That's gold.”