WebBrandingStrategy
CHEF COLLECTIVE
Client: The Chef Collective
Year: 2023
Duration: 18 weeks
THE CHALLENGE
The Chef Collective needed to position themselves as the premium option in a market full of generic food delivery and booking platforms.
- 1Establish luxury positioning
- 2Create seamless booking experience
- 3Build chef and diner community
THE APPROACH
01
POSITION
Developed a luxury brand strategy that attracts both top chefs and discerning diners.
02
DESIGN
Created an elegant visual identity and intuitive booking platform.
03
LAUNCH
Orchestrated a high-impact launch with chef partnerships and influencer events.
THE RESULTS
500+
Chef Partners
$450
Avg. Booking Value
98%
Satisfaction Rate
“SMASH helped us become the Michelin of private dining experiences.”