THE CHALLENGE
CryptoVault came to us with a dated brand that wasn't connecting with their Gen Z audience. Their platform felt sterile and corporate in a space that demands personality.
- 1Modernize brand identity for Gen Z appeal
- 2Create a distinctive visual language
- 3Redesign web platform for better UX
THE APPROACH
01
RESEARCH
Deep dive into crypto culture, competitor analysis, and user interviews to understand the space.
02
CONCEPT
Developed a bold, irreverent brand direction that breaks away from typical fintech aesthetics.
03
BUILD
Crafted a complete visual system and rebuilt the platform with the new design language.
THE RESULTS
+340%
Brand Awareness
+89%
User Signups
2.1M
Launch Impressions
“SMASH completely transformed how people see us. We went from boring to iconic overnight.”